Turning research into meaningful insights and those insights into products people love to use.
End-to-end product designer bridging UX research, interface design, and front-end development to ship digital products that actually solve problems.
UX Researcher & Designer passionate about turning research into intuitive digital experiences. With experience in agency, consultancy, and in-house environments, I design user-centred products that combine thoughtful strategy and clean interfaces that not only look good but also solve real problems.
Interactive House
A clickable house on the UK Planning Portal that makes confusing planning rules simple to understand. I led the UX, the UI design and the full Webflow build, and it was featured by Webflow.
SunSafe
Your daily shield against UV rays, a gamified, habit-forming mobile app that educates users, tracks UV exposure, and builds lasting sun-safe routines to reduce the risk of skin cancer.
NAVLINGO
AR-Powered Navigation & Real-Time Translation for Smart Travel.
What Makes People Click
An empirical study investigating user click-behaviour patterns across different call-to-action types and positions, analysing how visual design elements influence interaction decisions on digital interfaces.
Continuous Product Discovery
My MSc thesis on turning continuous product discovery into a consistent method that teams can adopt. It reviews five frameworks, draws on eight practitioner interviews and a twelve-person adoption workshop, and offers twelve practical guidelines for teams.
Project Journey
Discover & research
I start by getting close to your users and your business, interviews, competitor teardowns, and analytics, then synthesise the mess into clear insights and a problem worth solving.
Define & strategise
I turn those insights into direction: user flows, information architecture, and a UX strategy so every screen we design later has a reason to exist.
Design & prototype
I craft the interface and a scalable design system, then build interactive prototypes and test them with real users, refining until it feels effortless.
Build & ship
I bring it to life in Webflow (or hand off clean, dev-ready files), launch it as a living product, and keep iterating on what the data tells us.
